INTRODUCTION The report is based on the exporting of air filter in Thailand from the Canadian market

INTRODUCTION
The report is based on the exporting of air filter in Thailand from the Canadian market. The air filters are used to clean the air and as we know air pollution is not a new phenomenon. It is targeting most of the parts on the earth. Air contamination occurs when destructive or unnecessary measures of substances including gases, particulates, and natural particles are brought into Earth’s condition. It may cause disease, sensitivities and it may similarly make hurt other living structures, for instance, animals, and may hurt the trademark or fabricated condition. Human activity and basic methodology can both make air defilement. Indoor air defilement and poor urban air quality are recorded as two of the world’s most detectably dreadful harmful tainting issues in the 2008 Blacksmith Institute World’s Worst Polluted Places report. As indicated by the 2014 World Health Organization report, air tainting in 2012 caused the demise of around 7 million people around the world, according to International Energy Agency. Air sullying isn’t enormous, it’s absolute hazardous. Surely, the World Health Organization assesses that consistently 2 million people fail miserably carelessly from the destructive gases that make up weak condition. failure to control and nonstop dumping has incited a rapidly escalating situation. The World Bank surveyed that air defilement related problems in Thailand have risen just about 20,000 in the past 20 years. Clearly higher populated regions of Thailand are more disposed to raised measures of air defilement and potential medicinal issues. In this project the aim to deliver product from Thailand to Canada so it is covering the internal environment of Thailand like SWOT analysis, PESTEL analysis, etc. all the details of product like features, prices, etc. are mentioned in it. The data is collected from library database, MarketLine and many more.

P. I=Pollution Index
Exp P.I=Expected Pollution Index

The above bar graph depicts the top 3 polluted cities in Bangkok. It is showing how polluted the cities are and expected to.
Pollution. (2018). Retrieved from https://www.numbeo.com/pollution/region_rankings.jsp?title=2018®ion=035
https://www.numbeo.com/pollution/region_rankings.jsp?title=2018;region=142

PROBLEM IDENTIFICATION

Some of research have attempted the impact of air purifiers at the air satisfactory in smokers’ homes, on ominously helpless reaction and respiratory signs for adults and kids, and on vascular wellbeing. in any case, every single one of those investigation was finished in urban regions and urban zones in Europe and the us, wherein harms levels, even in the homes of smokers, are routinely abundance reduce than those arranged in Thailand urban networks. Exceptionally in Bangkok:

• Air contamination has been distinguished by people in general as a noteworthy ecological issue in Bangkok
• High levels of air contaminations, i.e. Pb, CO, SPM, and PM10, as a rule surpassed as far as possible
• High blood lead level in school youngsters and activity policemen
• Motor vehicles and energizes add to the air contamination issue
Thailand’s sensational financial development has caused various ecological issues. The nation faces issues with air and water contamination, declining natural life populaces, deforestation, soil disintegration, water shortage, and waste issues. As indicated by a 2004 marker, the cost of air and water contamination for the nation scales up to roughly 1.6– 2.6 percent of GDP for every year. In that capacity, Thailand’s financial development has come at huge cost in harm to its kin and condition.

PRODUCT DESCRIPTION
this item is made in Canada and the cost is $699 (CAD). this unit treats all the different kinds of contaminations which add to poor indoor air quality. the vocarb models are intended to handle substantial groupings of airborne toxins, smell and unstable natural synthetic substances. the additional deep-bed vocarb mix carbon channel gives upgraded retention of tiny VOC’s like formaldehyde and benzene that are hard to trap. it is perfect for genuine air cleaning in little space. These air purifiers moreover have three differing fan speeds. The most bewildering breeze current rate is at 400 cfm. It moreover joins three channels; the Allerair HEPA channel, the pre-channel, and 18 pounds of incited carbon. The carbon channel is recommended to be changed predictably. The stature is 20.5 inches, the width is 15 inches, and the significance is 15 inches. It tips the scales at around 50 to 58 pounds and has a power usage of 95 watts on its most raised setting.

FEATURES OF PRODUCT
• Unit incorporates HEPA Filter

• Spreads rooms up to 1500 square feet

• Highlights carbon mix (18 lbs.)

This device is normally exhibited as being valuable to sensitives and asthmatics, and it is diminishing and shedding second hand tobacco smoke. Air purifiers may in like manner be used as a piece of industry to remove contaminations, for instance, CO2 from air before taking care of. Due to this evidence it is consummately certain that air purifier is a useful thing in the Canadian market.in Canada there are bundle of markdown and retail shops that are giving tremendous air purifier things to bargain. The essential concern is there are bundle of endeavors and handling plants in Canada. Moreover, people will buy the thing in to their own needs, and the cost of the thing in like manner sensible for the inclusive community

POSITION IN DOMESTIC MARKET
According to the market report, air channel was not extremely mainstream in Canadian market but rather in recent years there was an incredible development found in deals and it is increasing greater prominence as days cruise by. The market of air purifier is developing at the compound yearly development rate of 7.75% continuously 2023. The explanations for this development are rules set by government for indoor air quality and worry of individuals towards their wellbeing caused by residue, parasites and dusts. Be that as it may, air purifiers and air channels are doing great in Canadian market it is normal that continuously 2023 home air channels going to supplant them.

SWOT ANALYSIS
STRENGTH
• The three level fan speed gives the ideal experience and effectively clean the air.
• Lonizer innovation discharges sound particles which help to revital the air, contemplates demonstrates that these solid negative particles help in balancing out ones mental and physical wellbeing.

WEAKNESS
• Sometimes air purifiers discharges ozone gas as a side-effect aftereffect of cleaning the indoor air. This gas isn’t so neighborly to cells exhibit in our lungs.
• These items require services. One ought to frequently change the air channel of their air purifiers with the goal that they work effectively. It cost around $20-$150 relying upon show.

PESTEL ANALYSIS OF THAILAND
Political analysi
• Long times of political end completed with the removal of prime miniser Yingluck Shinawatra in May 2014 as he was involved in corruption. In August 2014, formed military summoned National Assembly chose Prayut Chan-ocha as the new prime minister of the country. So after this incident the govt made new amendment in July 2015. The law was that punishment and penalties will be imposed on any government worker, like ministers and prime minister if they are charged in corruption. This law wa imposed just to remove corruption and make Thailand a corruption free country.
• According to the surveys, the Thailand government has performed very low on the world bank’s governance measures. In the voice and accountability index it has ranked 23.65 in the year 2015. In the account of political stability it has scored 15.71% which shows insecurity because of the military and the government. In effectiveness index and regulatory quality index it has ranked 65.87 and 63.46 repectively. This indicates the absence of freedom of open offices from political weights and the low quality of strategy plan, execution and because of the limitations on business, work and property rights; also, the wasteful organization forces different informal checks, which additionally hamper venture. In the govern of law and control of defilement files, the nation was positioned in the 53.85 and 43.75 percentiles—underneath both Malaysia and Singapore. The nation must enhance its administration markers.
• On August 28, 2015, Thailand’s Prime Minister, Prayut Chan-ocha, met the previous the Philippines’ leader to make strong ties between the two nations. The two nations coordinate in different fields like guard, farming, tourism, instruction and business connection. Thailand’s help for the Philippines in issues concerning the debated an area in the South China Sea is an imperative determinant in encouraging nearer ties between the two countries. Aside from that, the gathering in the Philippines was additionally gone for decreasing the negative effect of Bangkok bombings of August 2015, on business slant, speculation relations and tourism. In March 2017, the Philippine President Rodrigo Duterte went to Thailand to meet Prime Minister Prayut Chan-o-cha and other Thai authorities. The pioneers dicussed bargains identified with science and innovation, tourism and farming. The two leaders additionally talked about the developing security concerns identified with fear based terrorism, medication and human trafficking, robbery and so forth., and additionally thought about the broadened military
Economic analysis
• Travel and tourism has developed as a vital monetary action in many nations over the globe, and it has positive and negative effect on an economy. Tourism is a vital part in Thailand, contributing altogether to the economy. The tourism business endured a difficulty because of political unrest in 2013. But in 2014, tourism industry started to increase slight force.
• the aggregate contribution was 15.4% (5.8 million occupations) of the aggregate business, which is required to increase by 2% in 2016 and 4.6% for each annum by 2026. Thailand is likewise putting a considerable measure in the part. The aggregate interest in movement and tourism in 2015 records for nearly $6.5 billion (6.8% of aggregate speculation), which is relied upon to ascend by 8% by 2016 and 6.6% for every annum for next 10 years. As per the Bank of Thailand, the aggregate number of outside visitors relatively multiplied from 14.46 million out of 2007 to 29.88 million of every 2015. The global tourism receipts as level of the aggregate fares expanded from 11.37% to 14.9% from 2007 to 2014, individually, and is evaluated to increment to 15.15% out of 2015. Then again, global tourism consumption as level of the aggregate imports diminished marginally from 4.23%
• the nation’s outer bill expanded from $100.56 billion in 2010 to $131.42 billion of every 2015. Before the finish of 2016, the outside obligation was evaluated at around $139.34 billion. Even though it is at low levels than numerous advanced and unadvanced nations containing debt levels is basic to keep up money related dependability.
Social analysis
• As per different markers, the happiness file of the Thai individuals has been making development. The Happy planet record positioned Thailand’s happiness list at ninth out of 140 nations in 2016. In examination, Malaysia (46th), Indonesia (16th) and the Philippines (20th) positioned lower than Thailand.
• In Thailand the refugees are exploited by the government and there are no policies for them. They are given a decision to either remain in the removed displaced person camps or to live and work outside the camp under the steady threat of being captured and deported. The UNHCR censured the Thai experts for extraditing the refugees, expecting that genuine human rights on their return. The way toward acquiring the vagrant laborer status is troublesome and created with challenges and debasement. The government needs to find a way to ensure outcasts.
• The government is spending more on the education and healthcare sector. As the result the unemployment rate is low and there is large number of educated workforce. Even they are using more Thai medicines just to reduce the dependency on the western medicines.

Technological analysis
• Reciprocal concurrences on S&T are vital for creating and reinforcing the mechanical base. In 2013, Thailand consented to an arrangement on S&T with the US and a MoU with the UNCTAD was marked in March 2014. The understandings are probably going to goad advancement. The nation has R&D motivations however R&D use stays low.
• piracy remains a noteworthy issue in Thailand. The film business in Thailand is likewise worried about the camcording of full- length films. There was a decrease in unlawful camcording cases in 2012—in any case; illicit duplicates of 33 motion pictures created by individuals from the Motion Picture Association of America were sourced to Thailand. The “Red Zone” shopping centers, where theft is high, were in full activity in 2012. Merchants were straightforwardly observed offering unlawful duplicates of copyright ensured content, which fundamentally influenced the real market.
• Thailand faces an intense lack of talented specialists. The lack of specialists and talented specialized staff could constrain the nation’s mechanical advancement and profitability. In addition, the electrical and gadgets industry, one of the greatest ventures as far as both speculation and fares, likewise faces a lack of talented work. The nation’s gross enrolment proportion in tertiary training is just 45%, which should be enhanced to expand the quantity of talented laborers and experts in the nation. A proceeded with lack of talented architects would hamper Thailand’s focused position.

Environmental analysis
• Fast industrialization in Thailand has outpaced ecological administration, bringing about expanded contamination levels. Monetary improvement, urbanization and mechanical development extremely influenced the nation’s biological systems. A huge extent of the nation’s forest cover has been lost, while the water nature of around half of its waterways and lakes is poor. The utilization of land and water without appropriate arranging has greatly influenced the low-lying central region.
• Thailand is acclaimed for its rich common asset base, and its biodiversity has a critical monetary esteem. The nation has forestland that stretch more than 2,000km from north to south, and has differed climatic conditions. It has a coastline with clear and sloppy waters lapping profitable mudflats.
• Thailand has a solid natural approach and administrative structure. The administration centers around executing natural strategies to address its ecological and vitality worries at both national and provincial levels. The nation has entrenched ecological organizations. The Ministry of Science, Technology and Environment is in charge of the assurance of the earth.
• Thailand has experienced various natural disaster throughout the years. The 2004 tidal wave truly influenced the country’s tourism, fisheries and farming segments. The substantial precipitation and monstrous flooding that Thailand experienced in July 2011 influenced just about 85% of the nation, murdering in excess of 500 individuals, replace more than 8 million, demolish 700,000 homes and overwhelming a huge number of production lines.

Legal analysis
• Thailand is in a desperate need of work advertise changes to wind up focused. The laws don’t ensure laborers occupied with association exercises before the registration of the association. Managers can likewise utilize escape clauses in the Labor Relations Act to expel association pioneers, preceding the associations getting government affirmation.
• Thailand for undertaking changes to upgrade the nation’s corporate administration. Thailand was proclaimed the local pioneer in corporate administration and scored well in the territories of revelation and straightforwardness. The report recognized that the changes attempted have expanded financial specialist certainty and have ensured their rights. The changes have likewise advanced corporate straightforwardness. They additionally brought up that the data revelations in the yearly reports of the recorded organizations were in accordance with universal gauges. There has been dynamic support from private ventures in the way toward executing best practices and enhancing corporate administration. (according to world bank, 2013).

IDENTIFYING AND ANALYZING 3 MAIN COMPETITORS

SWOT of Thailand
strength • the second biggest customer showcase in ASEAN as far as aggregate use, offering vast open doors for purchaser business.
• Thai family units have higher optional spending power than the territorial midpoints
weakness • high salary disparity levels keep on polarizing the customer advertise
• a solid concentration of spending power in the Bangkok area undermines the development capability of different locales.
opportunities • single individual families are set to see a higher offer in absolute customer use, making open doors for business focusing on this portion
threat • rising house costs would impact Thai buyers capacity to spend on unimportant merchandise and enterprises.

http://www.portal.euromonitor.com.eztest.ocls.ca/portal/analysis/tab

Identified Problem:

Conclusion:
Recommendation:

1. The product is expensive
Low price of the air filter will do good in the market and everyone can afford it. To make this product less expensive, the organization should set up the plant in Thailand or near the country which will ultimately lead to cut down the cost of the air filter.
2. Currently it is less in demand In the upcoming time, the need of air filter will increase and will become the necessity of the people in Thailand. So, it’s better to enter in this market to make brand image for the coming years. Currently this product is not highly demanded and not common in use but as looking on the rise in pollution, they would need this in future to prevent the problem of air pollution.