Furthermore, Air Asia may continue offering aggressive promotional campaigns. In order to promote these campaigns, Air Asia might choose social media as their advertising tool. This is because the population use of social media has been rapidly upsurge. It has been viewed as an efficient and effective technique that allows companies to increase their recognition and awareness of the brand within the public. Based on the preview studies, organizations that involve social media in their business claim that they have an increase in their profit while other companies reveal that there is an increasing rate of their market exposure. Many airline companies have work with the social media platform and comprise it into their service channels and sales. For instance, KLM Dutch Airlines has collaborated with Facebook Messenger. With the help of Facebook, KLM Dutch Airlines’ customer are able to check in, gets updates of theirs flights, and amend their travel schedule via the apps.