Do you know someone rich and famous? Is he or she confident, popular, and happy about everything all the time? Or, is he or shee stressed, having second thoughts about his or her life choices, and unsure about the meaning of his life? I am gonna go with the second one. Mainstream marketing and media have effectively brainwashed our society into accepting a false, even potentially dangerous definition of success. Marketers want us to believe that having lots of money, living in a big house, and owning all of the latest cars, fashions, and technology is the key to happiness, and hence, success. This overstated, falsely advertised myth is hardly ever the case in real life. True success requires respect, appreciation, integrity, and patience—all of which are traits that by human nature are genuinely difficult to attain—especially in the face of modern marketers who relentlessly deceive us, control our thoughts, and usurp our independence in order to increase their bottom line.